I'm Niki Doyle

and I'm a digital journalist

About me

A small introduction about my self

Niki Doyle

Journalist and Code Tinkerer

In 2013, I reached a significant milestone in my career: I have now been a working member of the media for half my life. Yet, I consider this just the beginning.

My passion is people. Informing and connecting with the public drove me to become a reporter more than a decade ago. Since then, I've focused on re-imagining the newspaper and media industry to ensure it continues to be relevant in the digital age.

I hope you'll take a moment to check out my work and shoot me a note if you'd like to connect.

Download Printable Resume
Niki Doyle

Technical Skills

I can say i’m quite good at...


I'm a skilled coder who's still learning the bells & whistles

Web Analytics

Expert with Adobe SiteCatalyst and a "numbers ninja"

Social Media

Experienced at engaging with users and customers

Photoshop & Illustrator

Expert in photo editing, learning about video

Reporting & Writing

Award-winning reporter with top-notch writing

Design & Photography

I have an eye for clean, simple and usable design

Work Experience

The highlights of my career so far

Oct. 2014

Advance Digital

Content Data Analyst

Analyzes content metrics to help develop audience strategies for the Advance Digital family of websites, which includes AL.com, cleveland.com, gulflive.com, lehighvalleylive.com, MassLive.com, MLive.com, NJ.com, NOLA.com, OregonLive.com, PennLive.com, SILive.com and syracuse.com.

Oct. 2012
Oct. 2014

Alabama Media Group

Director of Digital Operations

Responsible for all digital content operations and strategy for the state’s largest media organization, which serves more than 6.8 million unique visitors monthly. Oversees all digital platforms and content delivery methods, including newsletters, mobile apps and text alerts. Leads a team that develops and implements best practices for search engine optimization, social media and digital reporting techniques. Analyzes metrics to determine strategies for audience growth.

March 2012
Oct. 2012

The Huntsville Times

Assistant Managing Editor of Digital Content

Responsible for the development of the news organization’s digital strategy before the consolidation of The Huntsville Times into a new company. Appointed to be statewide digital editor to oversee the coordination of online coverage between the Times and its sister papers, The Birmingham News and the Press-Register in Mobile. Became a critical team member in the founding of Alabama Media Group.

Feb. 2009
March 2012

The Huntsville Times

Social Media Editor

Trained a staff of more than 100 reporters and editors to use an online content management system and social media tools. Developed strategies to increase user interaction on AL.com, The Huntsville Times’ news site. Analyzed metrics and established best practices for distribution of online content. Led day-of coverage of a mass-shooting at the University of Alabama in Huntsville, coordinating a team of reporters, photographers, page designers and copy editors to assemble nationally recognized news coverage of the tragedy.

June 2007
Feb. 2009

The Huntsville Times

Crime Reporter

Offered a full-time position two weeks into a reporting internship. Won two 1st place awards from the Alabama Associated Press Media Editors: Best Deadline Reporting in 2007 for coverage of the shooting death of a Huntsville police officer, and Best Non-Deadline Reporting in 2008 for a detailed investigation into a deadly police chase that killed a civilian on Redstone Arsenal.

Aug. 2006
May 2007

The Auburn Plainsman


Organized a staff of students to produce the largest weekly newspaper in Alabama, and one of the most-award-winning college newspapers in the country.

Education & Diplomas

A brief overview of my academic career

May 2007

Bachelor of Arts in Journalism and Communication

Auburn University

I'm a summa cum laude graduate (3.8 GPA) with a minor in business studies.

May 2003


Lauderdale County High School

Graduated second in my class with a 4.0 GPA. Senior class vice president and yearbook editor.


showcase of my latest works

  • Deadly Decisions

Get In Touch

Please feel free if you would like to have a chat.

Contact details

Birmingham, Alabama

(256) 714-7146


Send an email